Are you aware of how greenwashing can affect your brand?


TEX!TV presents Charles Ross – Lecturer from Royal College of Art

How to destroy your brand reputation: try to Greenwash Gen Z.”
That was the title of Charles Ross’ lecture at the exclusive NEXT TEXTILE event that took place in October 2020 in Borås.
He means that there are so many issues with so much of the textile industry, but every opportunity to build the loyalty of your customer is based through action, not marketing.

Charles Ross, Royal College of Art Lecturer, specializing in Sustainability & Provenance of Materials, shares the latest research on how cotton can be much more dangerous than plastic in the oceans. He will also be talking about greenwash and how it will affect your brand.